1. What are cookies?

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies help a site remember your preferences, keep a session active, and understand how the site is used so it can be improved over time.

In addition to cookies, websites may use similar technologies such as pixel tags, local storage, and server-side event collection. In this policy, we refer to all of these as “cookies” for simplicity, unless a distinction is important.

2. Cookie lifespans and types

Cookies can be “session” cookies or “persistent” cookies. Session cookies typically expire when you close your browser. Persistent cookies remain on your device for a set period or until you delete them, depending on your browser settings.

Cookies can also be “first-party” or “third-party”. First-party cookies are set by our website domain. Third-party cookies are set by external service providers that support functions such as analytics or advertising measurement.

3. Why we use cookies

Viom Academy uses cookies to run the website reliably, keep it secure, understand which pages are helpful for visitors, and (when permitted) measure advertising performance. We operate in Norway, and our approach to cookie use is designed to support GDPR-aligned consent practices for analytics and marketing cookies.

To keep the site functioning (session continuity, preference storage, basic security).
To understand how the site is used (for example, which course pages are read most often).
To measure conversions from advertising campaigns and show more relevant ads, where consent is provided.

4. Cookie categories

We group cookies into the categories below. These categories match the options available in our cookie preferences panel.

Essential cookies (always on)

These cookies are required for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences, maintaining a basic session, or supporting security features.

Analytics cookies (optional)

Analytics cookies help us understand how visitors interact with the website. For example, they help us learn which pages are visited, how long sessions last, and which content is most useful for artists planning training in Norway. We use these insights to improve navigation, clarity, and page performance.

Where used, analytics is typically implemented with Google Analytics 4 (GA4) and configured with IP anonymization. Analytics cookies are enabled only if you provide consent through the cookie banner or preferences panel.

Marketing cookies (optional)

Marketing cookies help measure the effectiveness of advertising and, in some cases, build audiences for showing relevant ads. For example, they may record that a visitor viewed a course page and later submitted an inquiry form, so our advertising can be evaluated and improved.

Marketing cookies are enabled only if you provide consent through the cookie banner or preferences panel. Typical tools include Google Ads conversion tracking and the Meta Pixel. These tools may create identifiers that are used for conversion attribution and audience measurement.

5. Cookie table

The table below lists cookies commonly associated with our categories. Not every cookie is necessarily set on every visit; it depends on your choices, your browser settings, and which features are active.

Name	Purpose	Category	Type	Retention
_site_session	Site session continuity	Essential	First-party	Session
cookie_consent	Stores your consent choice	Essential	First-party	12 months
_ga	GA4 user identifier	Analytics	Third-party	2 years
_ga_XXXXXXXXXX	GA4 session state (10-char GA4 ID)	Analytics	Third-party	2 years
_gcl_au	Google Ads conversion linker	Marketing	Third-party	90 days
_fbp	Meta Pixel browser identifier	Marketing	Third-party	90 days
_fbc	Meta Pixel click identifier	Marketing	Third-party	90 days

Note: Cookie names, lifetimes, and behavior can vary by browser version and provider updates. Where the table and the actual behavior differ, the actual behavior applies.

6. Third-party providers

We may use third-party services to support analytics, advertising measurement, or security. When activated, these providers may set cookies or receive event data according to your consent choice.

Google LLC (Google Analytics 4, Google Ads, Google Tag Manager where used): analytics events, cookie identifiers, and conversion measurement.
Meta Platforms, Inc. (Meta Pixel and related measurement tools where used): page views, conversion events, and audience measurement.
Cloudflare (content delivery and security where used): may process IP-based signals for threat detection and performance.

We do not permit these providers to use site data for their own independent commercial purposes. They act as service partners to help us operate and measure our website and marketing.

7. How to manage your cookie preferences

You can control non-essential cookies at any time using our cookie preferences tools:

Use the “Manage cookie preferences” link in the footer to reopen the cookie banner and adjust settings.
Clear cookies in your browser settings to remove stored consent and identifiers.
Adjust browser settings to block cookies; note that blocking essential cookies may impact site functionality.

If analytics cookies are enabled, you may also use Google’s browser add-on to opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout. If marketing cookies are enabled, you may manage ad personalization through tools like https://adssettings.google.com and https://www.facebook.com/adpreferences. If you are located in the EEA, additional preference tools may be available via https://www.youronlinechoices.eu.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate. When we make material changes, we will update the “Last Updated” date at the top of this page.

9. Contact

If you have questions about cookies or privacy at Viom Academy, contact us:

Legal entity: Viom Holding AS
Address: Strandveien 20, 1366 Lysaker, Norway
Email: [email protected]
Phone: +47 67 10 84 26